In today's world, many people are struggling to keep up with the fast pace of life due to globalization. The pros of globalization are that it increases the affluence of those high-income earners. The cons are that these people will have to trade off more quality time for the jobs that give them the affluent lifestyle they enjoy.

It is not unusual to hear people around you lamenting that how they wish there were more than 24 hours a day. These people usually spend more than 12 hours per day at work and have little time for themselves or their loved ones. They are also not in favour of hiring foreign maids thinking that the maids may give them more problems. As a result, the busy professionals may not have enough time to do groceries shopping, to stop by to shop for presents for their loved ones for any special occasions or to go to a spa for relaxation.

Very often, the busy professionals may forget that their pets have run out of food for the day or their children need certain items from certain stores the next day or they have not done their last-minute shopping for the business trip they will be embarking the following day etc.

Lack of personal time is the reason why the busy professionals need to engage enitiate Procurement & Concierge Services ("enitiate") help them organize and stretch their limited time.